Wrexham AFC has achieved its third consecutive promotion in as many years under the ownership of Hollywood stars Ryan Reynolds and Rob McElhenney. The Welsh football club continues its remarkable rise through the English football league system, defying expectations and capturing the hearts of fans worldwide.
The team’s success represents one of the most dramatic turnarounds in recent football history. Before Reynolds and McElhenney purchased the club in 2020, Wrexham had spent 13 seasons in the National League, the fifth tier of English football. Now, they stand just one promotion away from reaching the Championship, the second-highest division.
The Hollywood Effect
When Reynolds, star of “Deadpool,” and McElhenney, creator of “It’s Always Sunny in Philadelphia,” took over Wrexham in November 2020, many viewed it as a publicity stunt. However, the actors have demonstrated genuine commitment to the club and community.
Their investment has gone beyond financial support. The owners have brought global attention to the team through their documentary series “Welcome to Wrexham,” which chronicles the club’s journey. This exposure has attracted new fans, sponsors, and players who might otherwise never have considered joining a lower-league Welsh team.
Strategic Investment and Management
According to commentator Roger Bennett, Wrexham’s success stems from smart management decisions and strategic investments. The owners have:
- Upgraded training facilities and stadium infrastructure
- Attracted talented players with competitive wages
- Hired experienced coaching staff
- Built strong connections with the local community
“What Reynolds and McElhenney have done goes beyond just throwing money at the problem,” Bennett explained. “They’ve created a culture of excellence and ambition that runs through the entire organization.”
The Path Forward
With this third promotion, Wrexham now competes in League One, just two tiers below the Premier League. The climb becomes steeper at each level, with stronger competition and more established clubs standing in their way.
Bennett, however, remains optimistic about Wrexham’s prospects. “I wouldn’t bet against them continuing this rise,” he said. “The resources they have, combined with the momentum they’ve built and the passionate fanbase, gives them advantages that most clubs at this level simply don’t have.”
The team’s success has also revitalized the city of Wrexham itself. Local businesses report increased tourism, with fans traveling from around the world to visit the historic Racecourse Ground, the world’s oldest international football stadium still in use.
Community Impact
Beyond the sporting achievements, Wrexham’s rise has had significant economic and social benefits for the local area. Tourism has increased substantially, with fans from across the globe visiting the city to watch matches and tour the historic Racecourse Ground.
The owners have also invested in community initiatives, including youth development programs and local charities. This holistic approach has strengthened the bond between the club and its supporters, creating a virtuous cycle of success and support.
Football experts note that Wrexham’s model differs from many other ownership stories in modern football. Rather than focusing solely on short-term results, Reynolds and McElhenney have emphasized building sustainable infrastructure and community connections that will benefit the club long-term.
As Wrexham prepares for life in League One, the question now becomes whether they can maintain this remarkable momentum. Based on their track record so far, few would rule out seeing the Red Dragons in the Championship—or even the Premier League—in the coming years.
